Wave Company Selected for '2025 Seoul Fashion Tech Acceleration Program'... A Bold Move for Global Expansion!
- wavecompany
- Oct 13
- 2 min read
With the functional wear brand 'WaveWear', Wave Company accelerates investment connections and overseas market penetration... Speeding up the establishment of a fashion-healthcare fusion ecosystem
Wave Company (Co-CEO: Jona-yeon), a fashion-tech company in the sports and wellness field, has been selected for the ‘2025 Fashion Business Acceleration Program (Investment-Linked)’ by the Seoul Business Agency (SBA), marking a significant step toward global expansion. This selection is a recognition of Wave Company’s unique functional fashion technologies and the potential for merging digital wellness.
Through the functional wear brand WaveWear, Wave Company has introduced its AlignX™ silicone taping technology-based wearables, garnering attention in the market. Beyond simple apparel manufacturing, the company has developed ElecSil™ conductive silicone electrode technology, TracSil™ textile strain sensors, and TracMe, a personalized feedback solution based on exercise data, thus establishing a fusion ecosystem linking the fashion and healthcare industries.
With this program selection, Wave Company will receive comprehensive support for growth, including brand strengthening, investment attraction, and commercialization. Key support elements include:
Investment Linkage: IR promotions targeting domestic and international investors, pitching capability enhancements, and investment materials production
Mentorship and Consulting: Expert mentoring and branding consulting through market and organizational diagnostics
Global Market Expansion: Opportunities for domestic and international market entry through participation in the Runway to Seoul (RTS) exhibition and fashion showsAdditionally, Wave Company plans to solidify its internal operations through training and workshops in branding, operations, marketing, and investment.
Through the RTS fashion show, Wave Company will present a new fashion-tech concept by combining performance sportswear with daily wear, as well as integrating sensor and electrode modular designs. The company aims to solidify its brand identity by refining its brand story and technology portfolio, incorporating core technologies like AlignX™ taping, ElecSil™ electrodes, and TracSil™ sensors.
The investment attraction strategy will also be strengthened. By enhancing IR materials and investment storytelling based on actual market indicators such as product performance, user data, repeat purchase rates, and reviews, Wave Company will improve the persuasiveness of its investment communications.
Co-CEO Jona-yeon stated, "We will speed up the integration of wearability and performance with practical technology, focusing on the RTS fashion show, expert consulting, and investment linkage programs as key pillars for strengthening brand competitiveness and accelerating global commercialization."
Wave Company aims to lead the “smart wearable fashion” market that helps with daily movement and recovery through innovation that transcends the boundaries between fashion and technology.
Source: Startup News, Reporter Kim Hye-kyung