Wave Company Accelerates Growth of WaveWear, Selected for SBA’s “2025 Fashion Business Acceleration Program” with Investment Linkage

Showcasing Functional Compression Sportswear Technology at DDP IR Presentation

Expectations for Investment, Networking, and Commercialization Support Through SBA’s Fashion Business Acceleration Program

Wave Company, which operates the functional sportswear brand WaveWear, has been selected as a participating company in the “2025 Fashion Business Acceleration Program (Investment-Linked)” hosted by the Seoul Business Agency (SBA). On December 17, Wave Company took part in the official IR presentation held at Dongdaemun Design Plaza (DDP), where it introduced its core technology and growth strategy.

The SBA Fashion Business Acceleration Program is designed to support fashion companies based in Seoul that have demonstrated strong growth potential. Selected companies receive step-by-step support including investment linkage, business commercialization consulting, networking opportunities, and showcases. In particular, the program provides access to investment opportunities through affiliated initiatives such as “Runway to Seoul (RTS)”, while also assessing participants’ potential for global market expansion.

WaveWear is a compression sportswear brand that applies silicone-based technology to apparel by translating the principles of sports taping into garment design. The brand focuses on muscle support and body balance assistance, while simultaneously targeting improvements in athletic performance. Based on this proprietary technology, Wave Company has established a differentiated position within the functional sportswear market.

During the IR presentation, Wave Company highlighted both the technological competitiveness of WaveWear’s products and its brand expansion strategy. Key topics included the brand’s direction, which balances function-driven design with aesthetic completeness, points of connection with the sports and healthcare markets, as well as future distribution strategies and plans for global expansion.

However, the functional sportswear market remains highly competitive, with strong global brands dominating the space. As technological differentiation alone may not guarantee sustainable growth, the company’s ability to translate consumer experience into brand trust and repeat purchases is expected to be a critical factor going forward. Questions also remain as to whether participation in investment-linked programs will lead to tangible business expansion.

A representative from Wave Company stated, “Being selected for the SBA Fashion Business Acceleration Program represents an official evaluation of WaveWear’s market viability and growth potential,” adding, “We plan to steadily strengthen our brand competitiveness by leveraging investment linkages and networking opportunities.”

Source: StartupN (https://www.startupn.kr), Reporter Kim Hyekyung

https://www.startupn.kr/news/articleView.html?idxno=55513