Wave Company’s “WaveWear” Announces Its First Major Collaboration with Leading Outdoor Brand EIDER

웨이브웨어 WaveWear X 아이더 EIDER

Wave Company, the developer of the sports taping wear brand WaveWear, announced that its collaboration with Korea’s leading outdoor brand EIDER has opened a new chapter in the nation’s functional apparel industry.

On December 21, 2020, the two companies officially launched their joint collaboration project through the crowdfunding platform Wadiz. For the 2021 Spring season, EIDER introduced the Spiral T-shirt, while WaveWear unveiled its L20 men’s tights, Y20 women’s leggings, and shorts.

The collaboration was based on Wave Company’s proprietary technology, AlignX™ (formerly BWAS™). The AlignX™ adhesive silicone taping technology integrates bio-adhesive silicone directly into the inner fabric, reproducing the effects of kinesiology taping simply by wearing the garment. This innovation enables muscle support, fatigue reduction, and faster recovery—without the need for disposable taping.

Traditionally, sports taping required professional application and could only be used once. WaveWear eliminates that process, allowing users to experience similar effects just by putting on the wear. The inner adhesive silicone reactivates after washing, reducing both time and cost by more than 80% annually (based on once-a-week exercise). Designed with optimal compression and precise taping alignment, the garments comfortably embrace muscles and skin, functioning like a support brace while enhancing overall performance.

The campaign was featured across EIDER’s official website, Instagram, and WaveWear’s digital channels, sharing detailed product information, campaign storytelling, and interactive SNS content to build trust and transparency with backers.

Through this collaboration, Wave Company successfully positioned WaveWear at the intersection of elite outdoor performance gear and advanced textile innovation, reinforcing its credibility in the outdoor sports and functional apparel markets through partnership with a major brand like EIDER.

Na-Yeon Cho, CEO of Wave Company, commented,

“This collaboration with EIDER offered an invaluable opportunity to observe and learn from the strengths of Korea’s top outdoor brand. We believe the true meaning of this partnership lies in presenting both brands’ products together through a crowdfunding platform — connecting our communities in a meaningful way.”

Wave Company plans to continue forming strategic partnerships with major corporations, expanding WaveWear’s reach and validating its technology across new vertical markets.