WaveWear, known for its sports taping technology, introduces its first fleece clothing line. This winter fleece product, designed to withstand the cold, is a collaboration with Iron SquadW.
The Iron Squad pop-up zone is located at The Hyundai Seoul, B1 Event Hall, and will run for 14 days from Friday, October 18th to Thursday, October 31st.
Launch of the Iron SquadW × WaveWear Iron Fleece Product at The Hyundai Iron Squad Pop-up Store
Iron Squad returns with its fourth season, introducing "Iron SquadW", the first military survival show in South Korea to feature elite female soldiers. This season showcases the nation’s top female soldiers across land, sea, and air, undertaking missions on an unprecedented scale with intense, fierce survival challenges. For the first time on television, there’s a head-to-head competition among elite female military units. The suspense continues to build as only one unit will claim the title of "Strongest Female Squad". Airing on Channel A, Iron SquadW has launched with an impressive start, achieving a top viewership rating of 4.1%, with a nationwide average of around 3%, based on Nielsen Korea’s ratings. The show’s viewership is expected to continue its upward trend.
"Iron SquadW" is Channel A’s flagship variety show and the first in the Iron Squad series to feature an all-female cast. This military survival program brings together elite female soldiers who form teams and fight for their unit's honor. Directed by Shin Jae-ho, who successfully led "Iron Squad" seasons 1 to 3, and written by Kang Sook-kyung, who also scripted Iron Squad seasons 1 and 2 and Netflix's Physical 100, the show has already attracted strong viewer interest.
The hosts include Kim Sung-joo, Kim Hee-chul, Kim Dong-hyun, Chuu, and Jang Eun-sil, with Choi Young-jae rejoining as the master overseeing both on-site and studio activities. The contestants include:
707 Unit: Kang Eun-mi, Park Bo-ram, Lee Hyun-sun, Jeon Min-sun
Marines: Park Min-hee, Jo Ah-ra, Lee Soo-yeon, Yoon Jae-in
Special Forces: Kim Ji-eun, Woo Hee-joon, Yang Hae-joo, Jung Yu-ri
Navy: Won Cho-hee, Shin Jung-min, Park Hye-in, Pyo Yu-mi
Army: Kwak Sun-hee, Han Soo-bin, Lee Ah-jin, Jeon Yoo-jin
Special Mission Unit: Cho Sung-won, Moon Ji-young, Kim Ah-ran, Yang Ji-ni
These contestants will compete against each other in this intense competition.
Wave Company sells WaveWear, a brand of kinesiology sports taping braces, sleeves, compression wear, and leggings, made with domestically produced, proprietary technology, both in South Korea and internationally. At CES 2024, the company received an Innovation Award for its proprietary exercise platform "TracMe", which is compatible with biometric measurement devices and built on its smart textile new material technology. In the second half of the year, WaveWear launched at the Lotte Hi-Mart Busan Gwangbok location and is scheduled to launch at the Incheon Juan branch by the end of October, further establishing its reputation for technological prowess and competitive products.
Wave Company is introducing its Korean steady-seller, the WaveWear fleece line of taping wear, as a collaboration product with Iron Squad at The Hyundai Seoul Iron Squad pop-up store. The pop-up store will be held at The Hyundai Seoul, B1 Event Hall, from Friday, October 18th to Thursday, October 31st, for 14 days. During this event, the launch of the Iron Squad collaboration fleece products, along with various other WaveWear product lines, will be available at discounted prices.
The WaveWear fleece line was designed to meet the requests of consumers who wanted to wear compression taping wear while exercising in cool or somewhat cold weather. This product launch draws on the strong concept of Channel A's Iron SquadW to appeal to customers, and expectations are high. Since the entire process, from design to production, was carried out in South Korea, the product has earned the "ALL IN KOREA" mark recognized by the Korea Fashion Industry Association. A representative from Wave Company stated, 'We are pleased with the successful airing of Iron SquadW, and we hope that with the Iron SquadW × WaveWear Iron Fleece product, fitness enthusiasts can stay dedicated to outdoor workouts this winter without worrying about the cold.
Source: StartupN (https://www.startupn.kr)
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