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Wave Company’s ‘TracMe’ Advances to the Finals of ISPO 2024 ‘Brand New’ Category


Wave Company Advances to the Finals of the ‘Brand New’ Category at ISPO Munich 2024 with AI Fitness Assistant Solution ‘TracMe’


Wave Company announced that it has advanced to the finals of the ‘Brand New’ category at ISPO Munich 2024 with its AI fitness assistant solution, TracMe. TracMe is an innovative AI-powered fitness solution that automatically counts, records, and analyzes workout data. ISPO 2024 was held in Munich, Germany, from December 3 to 5, 2024, and Wave Company’s advancement to the top four in the Sports Technology & Platforms category marks the first-ever achievement by a Korean company.


ISPO is one of the world’s leading global sports exhibitions, bringing together sports brands, manufacturers, and consumers annually to showcase cutting-edge sports technology and product trends. The ‘Brand New’ category specifically highlights emerging brands and products with outstanding technological innovation, creativity, and market potential. By advancing to the finals, Wave Company has solidified its position as a leader in next-generation sportswear and wearable technology.


TracMe, an AI-based fitness solution, monitors users' fitness status and provides personalized workout feedback. The solution has already been recognized with the CES 2024 Innovation Award in the Digital Health category.


Jo Na-Yeon, CEO of Wave Company, stated, "Being selected for the ‘Brand New’ category at ISPO 2024 is a testament to Wave Company's technological capabilities and potential on the global stage. We will continue striving to establish ourselves as a leader in smartwear and healthcare technology within the global sports market.”

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330 Seongam-ro, Mapo-gu, Seoul 03920, Republic of Korea

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