Ivan Rakitić is recognized
"WAVEWEAR, a simple balance wear that reduces physical stress, has introduced an innovative concept by applying kinesiology tape technology used in rehabilitation and oriental medicine clinics. It has gained significant attention among athletes and fitness enthusiasts, and is being recognized in the global sportswear market."
Swiss professional football team Servette FC, along with Croatian football legend Ivan Rakitić and players from his prestigious Croatian club HNK Hajduk Split, have been using WaveWear products. The athletes are experiencing the performance of the product during training and matches while wearing WaveWear. One player from the team evaluated the product's advantages, stating, "Wearing WaveWear has increased my stability during matches, and I definitely felt a noticeable difference during the recovery process." This trust from the players has become a significant factor in WaveWear gaining more recognition on the global stage.
Since launching its products in 2018, WaveWear has been continuously strengthening its presence through efforts aimed at expanding into the global market. It has regularly participated in several international events, including MEDICA and ISPO exhibitions held in Germany in late 2024, showcasing the brand’s technological expertise to the world. In particular, at the MEDICA and ISPO exhibitions, WaveWear's innovative performance wear, which incorporates the benefits of kinesiology taping used in rehabilitation and oriental medicine clinics, and its adhesive silicone technology "AlignX" (AlignX), garnered significant attention from buyers, paving the way for new market opportunities. As a result of these efforts, WaveWear is now exporting to eight countries, including the United States, Vietnam, Malaysia, Turkey, Slovakia, Italy, Iceland, and the UK, gradually expanding its influence in the global market, including Europe.
A representative from WaveWear stated, "As a result of consistently showcasing our technology at global exhibitions, we have received positive feedback from international buyers. Moving forward, we will continue to promote WaveWear's innovation in more countries, setting new standards in sportswear."
WaveWear has become an important partner in not only providing sportswear but also helping athletes maintain balance, prevent injuries, and reduce physical stress during exercise. Expanding beyond domestic markets, WaveWear continues to grow globally and is setting new standards in the sportswear industry.
Original Article : https://news.mt.co.kr/mtview.php?no=202502040940006127
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