Circulation, Compression, and Science: The Real Effects of Taping Hello, this is WaveWear! Most of us have experienced a bruise at some point — not necessarily from sports, but simply from everyday life. When you bump into something or take an impact during exercise, the area under your skin can turn bluish-purple as a bruise forms. We often think, “It’ll disappear on its own with time,”  and leave it alone. But have you ever heard someone say, “Taping helps bruises heal faster”? Today, let’s take a closer, more scientific look at that idea. Can taping really help reduce bruising? A bruise forms when small blood vessels under the skin are irritated or damaged, causing blood to pool beneath the surface. When you fall or bump into something, the capillaries break momentarily, and blood seeps into the surrounding tissue under the skin, creating visible discoloration. At first, the bruise appears red , then shifts to purple , later to greenish tones , and finally to yellow . These color changes aren’t simply pigment variations — they represent your body’s natural healing process as it gradually breaks down and clears the components of the trapped blood. Kinesiology Taping Kinesiology taping is a technique widely used by sports doctors to support muscle movement and help reduce fatigue. But it’s more than just a simple supportive tape — its unique elasticity and the way it adheres to the skin can also have a positive effect on circulation beneath the surface. The key characteristic of kinesiology tape is its elasticity . When the tape is applied with a slight stretch, it gently lifts the skin, creating a subtle lifting effect. This lift forms tiny micro-spaces under the skin, which can help promote smoother blood and lymphatic flow beneath the area. By slightly widening the pathways through which blood and lymph circulate, these micro-spaces may support more efficient circulation overall. Changes in Bruising After Kinesiology Taping As a result, swelling or discomfort may be reduced, circulation in the bruised area can improve naturally, and the healing process may feel noticeably smoother. This mechanism is often cited as a reason kinesiology taping may help a bruise fade more comfortably. In other words, when circulation improves, recovery tends to follow more easily. Kinesiology taping has been explored not only in sports medicine but also in rehabilitation, physical therapy, and other clinical fields as a supportive tool. For example, there are cases where taping was applied to areas with lymphatic congestion and swelling, and improved circulation was observed. This suggests that taping can act as an assistive technique that supports the body’s natural healing process. Especially in areas where fluids have pooled — such as a bruised spot — the circulation-enhancing effect of taping can feel particularly helpful. How to Apply Kinesiology Tape Around a Bruised Area The method below is a commonly recommended approach designed to minimize direct irritation to the bruised spot. 1. Clean the Application Area If there is sweat, oil, or lotion left on the skin, the tape may not adhere well. Gently wipe the area and make sure it is completely dry before applying the tape. 2. Avoid Pressing Directly on the Center of the Bruise Rather than placing the tape directly on the most sensitive spot, it’s generally recommended to apply it lightly around the bruise to support comfortable movement without causing additional irritation. 3. Apply Without Pulling Too Hard Overstretching the tape can cause discomfort. It’s best to apply it with little to no stretch so the skin is lifted gently and naturally. 4. Use a “Y” or “I” Strip If you want broader coverage around the bruise, you can cut the tape into a Y-shape and apply it so it spreads softly around the area. Avoid the center of the bruise and apply the tape as if you’re gently opening it around the perimeter. 5. Avoid Leaving the Tape on for Too Long Typically, it’s recommended to replace the tape every 1–2 days. After showering, make sure the skin is completely dry before applying a new strip. 👕 WaveWear: “Wearable Taping” Without the Tape Cutting, applying, and replacing tape every time can feel inconvenient It can also become costly since you have to continuously purchase new tape. On top of that, some people experience skin irritation, and during the summer, sweat can make the tape peel off easily — which can be frustrating. That’s why WaveWear has embedded the principles of kinesiology taping directly into the silicone on the inside of our apparel. WaveWear’s AlignX™ taping technology  is designed by studying the ergonomic patterns of traditional kinesiology tape and placing silicone lines along the natural direction of the muscles. These silicone lines gently contact the skin and create a subtle lifting effect without  the need for physical tension like tape. As you move, they help promote smoother blood flow and support healthier circulation. Thanks to this design, the silicone taping also helps stabilize muscle vibration, contributing to reduced strain and improved injury prevention. It’s a product loved by everyone who enjoys staying active. WaveWear offers “wearable taping”  — the benefits of taping simply by wearing your clothes, without applying any tape at all. After a workout, wearing apparel with WaveWear’s silicone taping can help maintain a comfortable environment that supports healthy circulation throughout your day. While taping itself doesn’t eliminate  bruises, it can support the body’s natural recovery by encouraging smoother circulation. So when people say their bruises seem to fade more quickly, it’s likely reflecting this circulation-based principle at work. Ultimately, what matters most is giving your body the time it needs to heal — and supporting that process with small, helpful habits. Go to WaveWear website

Showcasing Functional Compression Sportswear Technology at DDP IR Presentation Expectations for Investment, Networking, and Commercialization Support Through SBA’s Fashion Business Acceleration Program Wave Company, which operates the functional sportswear brand WaveWear, has been selected as a participating company in the “2025 Fashion Business Acceleration Program (Investment-Linked)” hosted by the Seoul Business Agency (SBA). On December 17, Wave Company took part in the official IR presentation held at Dongdaemun Design Plaza (DDP), where it introduced its core technology and growth strategy. The SBA Fashion Business Acceleration Program is designed to support fashion companies based in Seoul that have demonstrated strong growth potential. Selected companies receive step-by-step support including investment linkage, business commercialization consulting, networking opportunities, and showcases. In particular, the program provides access to investment opportunities through affiliated initiatives such as “Runway to Seoul (RTS)”, while also assessing participants’ potential for global market expansion. WaveWear is a compression sportswear brand that applies silicone-based technology to apparel by translating the principles of sports taping into garment design. The brand focuses on muscle support and body balance assistance, while simultaneously targeting improvements in athletic performance. Based on this proprietary technology, Wave Company has established a differentiated position within the functional sportswear market. During the IR presentation, Wave Company highlighted both the technological competitiveness of WaveWear’s products and its brand expansion strategy. Key topics included the brand’s direction, which balances function-driven design with aesthetic completeness, points of connection with the sports and healthcare markets, as well as future distribution strategies and plans for global expansion. However, the functional sportswear market remains highly competitive, with strong global brands dominating the space. As technological differentiation alone may not guarantee sustainable growth, the company’s ability to translate consumer experience into brand trust and repeat purchases is expected to be a critical factor going forward. Questions also remain as to whether participation in investment-linked programs will lead to tangible business expansion. A representative from Wave Company stated, “Being selected for the SBA Fashion Business Acceleration Program represents an official evaluation of WaveWear’s market viability and growth potential,” adding, “We plan to steadily strengthen our brand competitiveness by leveraging investment linkages and networking opportunities.” Source: StartupN ( https://www.startupn.kr ), Reporter Kim Hyekyung https://www.startupn.kr/news/articleView.html?idxno=55513

| Showcasing Proprietary Materials ElecSil·TracSil and AI-Powered Fitness Solution ‘TracMe’ SEOUL, South Korea  – On January 8, 2026, Wave Company (CEO Nancy Cho) hosted a corporate seminar as part of the "Winter Study Abroad 25–26 South Korea"  program for students and faculty from the University of North Texas (UNT) . This program is a winter study abroad initiative designed to provide U.S. university students with hands-on experience in South Korea's industrial and technological sectors. Wave Company participated as a key enterprise representing the advanced functional materials and smart healthcare industry. Held at Wave Company’s headquarters, the seminar provided participants with a firsthand experience of the company’s core technologies: ElecSil®  and TracSil®  functional silicone materials. Attendees also participated in a live demonstration of ‘TracMe,’  an AI-based exercise analysis solution that utilizes these proprietary materials. ElecSil and TracSil are Wave Company’s core original technologies, characterized by their dual properties of flexibility and electrical conductivity. These materials are highly versatile and applicable across various sectors, including wearable devices, biosensors, and smart apparel. The seminar went beyond a simple product introduction, sharing insights into the broad scalability of the technology—from human movement data collection and physiological response analysis to innovative product design. During the TracMe session, Wave Company’s data-driven healthcare approach, which offers personalized exercise recommendations and real-time feedback based on movement data, garnered significant interest. Students had the opportunity to wear the products themselves, gaining a practical understanding of how advanced technology translates into an enhanced user experience (UX). A representative from the University of North Texas remarked, “It was deeply impressive to see how a technology-driven Korean company expands its scope from material development to finished products and digital services. It was a meaningful experience for our students to gain such a deep understanding of the actual industrial field.” “This program was a great opportunity to share Wave Company’s technology and vision through academic exchange with a global university,” said a representative from Wave Company. “We will continue to drive social value and technological scalability through ongoing collaborations with global educational and research institutions.” Wave Company continues to accelerate its expansion into the global sports, healthcare, rehabilitation, and wellness markets, powered by its functional silicone material technology and AI-driven healthcare solutions. #news #WaveCompanay #TracMe #UniversityofNorthTexas #GlobalCollaboration #IndustryAcademiaCollaboration

Why Does Lactate Form When We Exercise? When we exercise, our muscles begin breaking down glucose to produce rapid energy before they fully rely on oxygen. The byproduct generated in this process is lactate. For a long time, lactate was labeled in exercise science as “the main culprit of fatigue.” This was because people believed that the tight, burning sensation in muscles after a workout was caused by lactate accumulation. However, recent studies suggest a different view: lactate is not merely a fatigue-inducing waste product. Instead, it is being reinterpreted as a key mediator that helps cells transfer energy and communicate through signaling. A research team at Seoul National University (Lee et al., Cell , 2015) revealed that lactate stabilizes the protein NDRG3, thereby promoting cell growth and angiogenesis. In other words, lactate is not a mere byproduct that simply accumulates and disappears; rather, it functions as a signal that cells use to adapt to their environment and survive. Subsequent studies (Li et al., Nature Reviews , 2022) further demonstrated that lactate can bind to proteins and influence inflammation regulation, gene expression, and immune functions. The Message Lactate Sends to Cells: The Role of NDRG3 In 2015, Professor Hyun-Kyu Lee’s team at Seoul National University published a study in the world-renowned journal Cell  titled “NDRG3-Mediated Lactate Signaling in Hypoxia.” This paper demonstrated that lactate binds to the intracellular protein NDRG3 and plays a role in cellular growth and survival. The research team compared two different conditions. When oxygen is sufficient, cells produce energy in a stable manner. Under these conditions, the NDRG3 protein is rapidly degraded by prolyl hydroxylase (PHD2). However, when oxygen becomes scarce and lactate begins to accumulate, lactate binds to NDRG3 and prevents its degradation. As a result, the NDRG3 protein is stabilized, which activates the RAF–ERK signaling pathway. This, in turn, promotes cell growth and angiogenesis. In short, lactate is not simply a residue that builds up and disappears. It acts as a signal telling cells, “Oxygen is limited right now, so you need to switch to a different survival strategy." This study fundamentally reshaped the meaning of lactate. Lactate is no longer viewed as a fatigue-inducing byproduct, but rather as a metabolic signaling molecule that drives cellular survival and adaptation. Problems That Arise When Lactate Is Too High Under normal physiological conditions, lactate can be beneficial for recovery and tissue regeneration. The problem emerges when lactate accumulates excessively. When lactate levels rise too high, NDRG3 becomes overactivated, and the RAF–ERK pathway remains continuously stimulated. As a result, cells receive persistent growth signals, and if this state is prolonged, it may promote not only cancer cell growth but also malignant progression. In other words, an environment with excessive lactate can simultaneously accelerate cellular proliferation and malignancy. Lactate is a helper for cellular recovery, yet when balance is lost, it can become the foundation for disease—a “double-edged metabolic signal.” For this reason, maintaining lactate at an appropriate level and regulating its accumulation is considered a core strategy for safeguarding cellular health and stability, not merely a matter of reducing fatigue. Lactate is not inherently harmful, but when it builds up too much, the intracellular environment becomes more acidic, which increases feelings of fatigue and interferes with normal cellular function. In particular, chronically elevated lactate can reduce mitochondrial energy production, increase oxidative stress within cells, and amplify muscle damage and inflammatory responses. If lactate is not cleared quickly after exercise, muscle soreness, fatigue, and delayed recovery can occur. Over the long term, inflammatory responses may also intensify. Therefore, controlling lactate levels during and after exercise goes beyond simple fatigue management—it is a crucial process for maintaining metabolic balance at the cellular level. This is why the speed of lactate clearance immediately after exercise becomes a key determinant of muscle recovery and fatigue relief. Methods that support lactate removal include light stretching, contrast cold-heat therapy, hydration, massage, and wearing compression garments. Among these, compression wear is known to support muscles while improving blood flow, thereby helping lactate clear more rapidly. A 2021 study published in Frontiers in Physiology  also reported that wearing compression garments leads to a faster decline in post-exercise lactate levels. WaveWear: Technology You Wear, Backed by Science One product developed on the basis of these scientific principles is WaveWear. WaveWear directly integrates the principles of kinesiology taping into the fabric itself. Through its patented silicone taping material and AlignX™ technology, WaveWear is designed to deliver the same functional benefits of taping—without needing to apply tape separately. This structure is designed in alignment with the direction of muscle movement, helping reduce muscular oscillation during exercise and supporting blood flow, thereby alleviating lactate accumulation. According to certified test results from the Korea Apparel Testing & Research Institute (KATRI, 2023), the group wearing WaveWear after a fatigue-inducing workout showed blood lactate levels that were on average 27–36% lower than those of the non-wearing group. These findings indicate that WaveWear is not merely a compression garment that “holds muscles in place.” Rather, it is functional performance wear that reduces lactate buildup during exercise and improves recovery efficiency. Lactate is not simply “the cause of fatigue.” It is a physiological signal that helps cells adapt to environmental changes and is part of the recovery process itself. The rate of lactate accumulation and clearance affects not only muscle fatigue but also cellular health. Recent studies have shown that lactate is involved in cell growth, gene expression, and immune regulation, suggesting that “lactate management” can be more than a strategy for exercise recovery—it may be a cellular-level approach to maintaining health. WaveWear’s AlignX™ technology is a practical application of these scientific principles in a real product, and it has been gaining attention as a new way to mitigate post-exercise lactate accumulation and support efficient recovery. References Lee, D. C., et al. (2015). NDRG3-mediated lactate signaling in hypoxia . Cell, 161(3), 595–608. Li, X., et al. (2022). Lactate metabolism in human health and disease . Signal Transduction and Targeted Therapy (Nature Reviews). Gladden, L. B. (2004). Lactate metabolism: A new paradigm for the third millennium . Journal of Physiology, 558(1). Effects of compression garments on lactate clearance . (2021). Frontiers in Physiology. WaveWear Internal Test Report. (2023). Korea Apparel Testing & Research Institute (KATRI).

WaveWear announced on the 4th that it is hosting a special event offering its popular Wave Warm-Up Sports Cream (200ml)  free of charge, with customers only paying for shipping. This campaign was designed to allow more people to personally experience WaveWear’s sports cream. Any registered member can participate through the brand’s official online store. The Wave Sports Cream is a multi-purpose cream suitable for both pre- and post-workout use. It absorbs smoothly into the skin, generating a gentle warming sensation during warm-up to help relax muscles and improve circulation. After exercise, it soothes tense muscles, helping to relieve pain and soreness. The non-sticky formula absorbs quickly, making it comfortable to use even during workouts. Notably, the cream contains Centella Asiatica-derived ingredients such as Madecassic Acid  and Madecassoside , which calm irritated skin from repeated exercise and support the recovery of damaged skin barriers. Its plant-based extracts act gently without irritation, making it ideal for dry or sensitive skin. A WaveWear representative commented, “WaveWear is not just a sports brand — we are a technology-driven company that enhances physical performance. Through this free trial event, we hope more people can directly feel the quality and effectiveness of our products.” WaveWear has already gained attention in the sportswear market with its proprietary AlignX™ Adhesive Silicone Taping Technology . AlignX™ features silicone taping built along key muscle lines inside the garment, helping reduce muscle vibration and fatigue while promoting blood circulation. The technology integrates the benefits of kinesiology tape directly into apparel, providing both the support of taping and the stability of compression. Expanding beyond Korea, WaveWear is growing its presence in Japan, the United States, and Europe. Through collaborations with global brands, sports science-based research, and continuous innovation in functional materials, the company is strengthening its image as a technology-oriented brand. The Wave Sports Cream Free Trial Event  is available through the official online store until supplies last. No coupon code is required — customers can simply apply through the event page. WaveWear plans to continue increasing brand awareness through social media events, influencer collaborations, and various promotional activities, offering more opportunities for consumers to experience its sports cream and other products firsthand. Source:  BabyNews ( https://www.ibabynews.com ) – Reporter Kyu-Sam Choi

웨이브웨어 WaveWear X 아이더 EIDER Wave Company, the developer of the sports taping wear brand WaveWear , announced that its collaboration with Korea’s leading outdoor brand EIDER  has opened a new chapter in the nation’s functional apparel industry. On December 21, 2020 , the two companies officially launched their joint collaboration project through the crowdfunding platform Wadiz . For the 2021 Spring season, EIDER  introduced the Spiral T-shirt , while WaveWear  unveiled its L20 men’s tights , Y20 women’s leggings , and shorts . The collaboration was based on Wave Company’s proprietary technology, AlignX™  (formerly BWAS™ ). The AlignX™ adhesive silicone taping technology  integrates bio-adhesive silicone directly into the inner fabric, reproducing the effects of kinesiology taping simply by wearing the garment. This innovation enables muscle support, fatigue reduction, and faster recovery —without the need for disposable taping. Traditionally, sports taping required professional application and could only be used once. WaveWear eliminates that process, allowing users to experience similar effects just by putting on the wear. The inner adhesive silicone reactivates after washing, reducing both time and cost by more than 80% annually  (based on once-a-week exercise). Designed with optimal compression and precise taping alignment, the garments comfortably embrace muscles and skin, functioning like a support brace  while enhancing overall performance. The campaign was featured across EIDER’s official website, Instagram , and WaveWear’s digital channels , sharing detailed product information, campaign storytelling, and interactive SNS content to build trust and transparency with backers. Through this collaboration, Wave Company successfully positioned WaveWear  at the intersection of elite outdoor performance gear  and advanced textile innovation , reinforcing its credibility in the outdoor sports and functional apparel markets through partnership with a major brand like EIDER. Na-Yeon Cho, CEO of Wave Company , commented, “This collaboration with EIDER offered an invaluable opportunity to observe and learn from the strengths of Korea’s top outdoor brand. We believe the true meaning of this partnership lies in presenting both brands’ products together through a crowdfunding platform — connecting our communities in a meaningful way.” Wave Company plans to continue forming strategic partnerships with major corporations , expanding WaveWear’s reach and validating its technology across new vertical markets.

The lineup includes the Wave Arm Sleeve , Wave Calf Sleeve , and Wave Knee Support , combining co-developed high-performance fabric with WaveWear’s patented taping technology. The products are designed to reduce muscle fatigue, relieve pain, and enhance performance  in diverse activities such as hiking, trail running, bouldering, and marathons . Global high-performance outdoor brand BLACKYAK  (Chairman Kang Tae-sun) has teamed up with Wave Company  (Co-CEO Nancy Cho), the creator of the sports taping compression brand WaveWear , to launch a new lineup of three taping compression wear items. The collaboration introduces three products —an arm sleeve , calf sleeve , and knee support —designed to provide functional compression for improved performance and injury prevention during outdoor and sports activities. Compression wear helps stabilize muscles and joints through targeted pressure, supporting enhanced endurance and reduced fatigue. WaveWear, known for its patented taping compression technology , has developed over 30 performance products and holds more than 50 intellectual properties . The brand has also obtained international CE medical certification , building a strong presence across global sports associations and retail channels. Each collaborative item— Wave Arm Sleeve , Wave Calf Sleeve , and Wave Knee Support —integrates BWAS™ (Bio-Waved Adhesive Silicone)  technology, WaveWear’s patented innovation that applies bio-adhesive silicone onto Nano Fresh fabric , co-developed with BLACKYAK. This combination helps relieve pain, reduce muscle fatigue by up to 35% , and enhance athletic performance, while offering superior antibacterial properties, breathability, and a soft touch. True to BLACKYAK’s design ethos, the collection balances technical precision with sleek aesthetics. The minimalist black tone complements various outdoor looks, while the internal wave-patterned silicone ensures excellent stretch, durability, and adherence. It lightly adheres to the skin without irritation, maintains function after washing, and offers long-lasting usability. The taping lines are strategically positioned to target major muscle groups, allowing anyone to experience professional taping effects easily and quickly. By applying optimal pressure to muscles and joints during movement, the products help enhance athletic capability and prevent injury—making them ideal for hiking, trail running, bouldering, running, and marathon activities . The collection is available through BLACKYAK’s official online store  and WaveWear’s official website , with each purchase including a warm-up sports cream  designed to be applied before wearing for enhanced comfort. A BLACKYAK spokesperson commented, “Unlike disposable taping, this new lineup offers lasting usability and adaptive support that moves naturally with the body. It’s a collaboration between outdoor performance specialists and functional wear experts. With the sports season beginning in April, these products are designed to benefit everyone—from professional athletes to everyday fitness enthusiasts.” Reported by Hyungmo Yang, Sports Donga https://sports.donga.com/article/all/20240408/124371598/2

Hello! This is Wave Company. If you’ve been working out while wearing our WaveWear products, please leave a comment! Today, we’re going to share why choosing to work out with WaveWear is such a smart decision! Have you ever felt heavy and sore muscles after exercising, or had tight thighs when climbing stairs? When muscles feel sore after exercise, we often hear people say, "It's because lactic acid has built up." But what exactly is “lactic acid”? And is it really the main culprit behind muscle fatigue? What is Lactic Acid? 🧬 Lactic acid (Lactate)  is a byproduct created when our body generates energy. When we exercise, our muscles need a lot of energy to move quickly. If there isn’t enough oxygen available, glucose is converted into pyruvate and then into lactate (lactic acid). In other words, lactic acid is a substance our body produces to supply energy quickly when oxygen is scarce. Therefore, the more intense the exercise, the more lactate builds up. However, lactic acid isn’t just a "bad" substance causing fatigue. After exercise, lactic acid travels through the bloodstream to the liver, heart, and other muscles, where it is recycled back into energy. The body doesn’t discard lactic acid—it has a system to reuse it. Recent studies show that lactic acid is not simply a cause of fatigue or waste. In fact, it is being recognized again as a crucial signaling molecule in the body 💡 A research team from Seoul National University discovered that lactic acid plays an important role in activating intracellular signals. According to the research, lactic acid binds with a protein called NDRG3 to activate cell growth signals. This study provides important evidence that lactic acid can be involved in cell growth and malignancy. In other words, as lactic acid levels increase, the signals for cell growth become stronger, which can lead to malignancy in cancerous environments 💥 If lactic acid is not rapidly cleared after exercise, muscle recovery slows down, and inflammation and oxidative stress increase. This can lead to an imbalance in cellular metabolism. 📌 Key Points When lactic acid accumulates, the pH drops, and cell efficiency decreases. Mitochondrial function weakens, causing cell fatigue and damage. In the long term, cellular metabolic balance can be disrupted. Ultimately, it’s crucial to maintain lactic acid at optimal levels. Excessive lactic acid accumulation not only leads to cellular fatigue but also induces metabolic stress and inflammation responses. WaveWear’s Focus on the Lactic Acid Problem That’s why WaveWear has paid close attention to the issue of lactic acid! How can WaveWear’s silicone taping technology, AlignX™, help reduce lactic acid accumulation? To find the answer to this question, we first need to understand WaveWear’s technology and its effects. WaveWear uses AlignX™ , a new material silicone technology that implements kinesiology taping, to stabilize muscle movement during exercise while also helping improve blood flow ⚡ This technology gently supports the muscles and joints, leading to smoother blood circulation and, as a result, reduced lactic acid accumulation. When we engage in high-intensity exercise, oxygen becomes scarce, and glucose is converted into lactate (lactic acid). As lactic acid builds up, we start feeling fatigued. WaveWear's silicone taping technology plays a crucial role in promoting the reduction of lactic acid. Improved blood flow helps quickly transport lactic acid out of the body, shortening recovery time. The effectiveness of WaveWear’s silicone taping technology in reducing lactic acid accumulation has also been validated through certified testing. According to the certified Fiti test results, after wearing WaveWear, the accumulation of lactic acid was reduced by up to 35% 😯 This means it significantly helps muscle recovery right after exercise and aids in relieving muscle soreness. Additionally, it plays a crucial role in improving blood circulation, creating an environment that can quickly process lactic acid. All of this contributes to reducing post-exercise fatigue and speeding up recovery time! 💪 WaveWear’s silicone taping technology is designed with adhesive silicone that supports the natural movement of muscles. During exercise, when muscles experience stress, the taping technology gently supports the muscles, properly stabilizing both the muscles and joints. 🏃‍♂️💨 Through this process, blood circulation improves, preventing the accumulation of lactic acid and helping it to be naturally expelled from the body. WaveWear: Smartwear that Helps You Recover Quickly After Exercise WaveWear is not just any workout gear. As a functional sportswear that reduces lactic acid accumulation, it helps maintain cellular metabolic balance and focuses on aiding recovery after exercise. WaveWear’s silicone taping technology (AlignX™) reduces lactic acid buildup and speeds up muscle recovery, optimizing your workout performance 💪 WaveWear products are compression smartwear that effectively manage lactic acid after exercise, playing a key role not only in fatigue recovery but also in improving athletic performance. With every workout, WaveWear helps reduce lactic acid and lets you experience a freer lifestyle! 🏃‍♂️💨 https://wavewear.kr/ References Lee, D.C., et al. “NDRG3-Mediated Lactate Signaling in Hypoxia.” Cell , Vol. 161, No. 3, 2015, pp. 595–608. Li, X., et al. “Lactate metabolism in human health and disease.” Signal Transduction and Targeted Therapy  (Nature Reviews), 2022. Gladden, L.B. “Lactate metabolism: a new paradigm for the third millennium.” Journal of Physiology , 558(1), 2004. Frontiers in Physiology, “Effects of compression garments on lactate clearance,” 2021. WaveWear Internal Test Report, Korea Apparel Testing & Research Institute (KATRI), 2023.

Sports Tech Innovation: Smartwear and AI Fitness App Triumph with 'Merit Award' on Global Stage Wave Company, a sports tech startup, showcased its innovative smart textile technology at the 'Hong Kong Electronics Fair Autumn Edition 2025,' one of Asia’s largest electronics trade shows, proving its global competitiveness. The company was awarded the 'Merit Award' at the local innovation competition, gaining recognition for both its technological expertise and business potential, which is expected to accelerate its expansion into the Asian market. Wave Company introduced its flagship products, 'Smart Compression Wear' and the AI-based smart fitness app 'TracMe,' at the fair held at the Hong Kong Convention Center from October 13th to 16th. The Smart Compression Wear is a functional garment that applies the principles of sports taping using silicone taping technology. It maximizes the effect of sports taping with excellent comfort, and when combined with the AI app 'TracMe,' which provides personalized feedback based on exercise data, it became a total solution that attracted significant interest from local buyers and industry professionals. A Wave Company representative mentioned, "We received an unexpectedly strong interest and positive response on-site." The recognition of Wave Company’s technological innovation was concretized by the 'Merit Award.' During the exhibition, the company won the Merit Award at the '10th Hong Kong Value Creation for Technology: Pitching Competition,' where its health tech expertise based on smart textiles and potential for global scalability were highly regarded. This competition is known as a prestigious platform for Hong Kong's leading innovative startups, where technology innovation and market expansion potential are evaluated. Through this exhibition, Wave Company secured numerous global business opportunities. They held active business meetings with local buyers and startup representatives, resulting in the signing of three MOUs on-site. This achievement is considered a significant step toward establishing practical collaborations in the Asian market. Additionally, the company gained significant media attention, being invited to the 'Media Morning Breakfast' event, raising its corporate and product awareness in Hong Kong’s major press outlets. Wave Company is leading the next generation of smart textile technologies and driving innovation in the sports tech and health tech industries with products such as ▲'WaveWear', a functional compression wear brand utilizing silicone taping technology, ▲'TracMe', an AI fitness app, ▲'ElecSil', a conductive silicone electrode material, and ▲'TracSil', a smart textile material for strain sensors. A Wave Company representative expressed, "We will use this exhibition and award as a stepping stone to further expand our network in the Asian market and actively pursue global partnership opportunities." Source: StartupN ( https://www.startupn.kr ) - Reporter Yoon Chun.

Have you noticed? The standards for clothing are changing.What used to be all about design has now evolved to focus on functionality —clothes that not only protect but also help with recovery are now the new benchmark for fashion. As seen in recent news and industry reports, the fashion industry is rapidly evolving towards Fashion Tech .With the rise of healthcare, fitness, wellness, and sports , clothing is no longer just about fashion but has become a tool that enhances health and performance. Fashion Tech - Fashion Meets Technology Fashion Tech is the fusion of Fashion  and Technology .Recently, industries have been rapidly integrating technologies like AI, IoT, smart fabrics, 3D simulations, and digital showrooms, completely changing how fashion is made, distributed, and experienced. Now, clothing goes beyond being just "stylish"—it performs practical functions like: Temperature regulation and fatigue management Muscle support and posture correction Movement tracking and recovery monitoring In this trend, Smartwear  and Functional Apparel  have emerged as the new growth sectors.Not just for athletes, but for everyday consumers, wearable healthcare  is becoming the norm, and fashion tech is no longer a futuristic concept—it’s the core of today’s fashion industry. WaveWear - A Brand at the Heart of Fashion Tech One of the brands that has been leading this change is WaveWear .WaveWear is not just about compression wear—it's an innovative functional apparel  that integrates the principles of sports kinesiology taping  into clothing. The core technology behind it is AlignX™ silicone taping .By  applying the same taping techniques used by athletes, WaveWear incorporates this technology into the fabric to lift and stabilize muscles and joints . The moment you wear it, you’ll feel more than just a tight fit—it’s a supporting sensation  that stabilizes your muscles.During exercise, you’ll experience less movement disruption, and after a workout, muscle fatigue is noticeably reduced.In  short, WaveWear perfectly embodies the essence of Fashion Tech , providing tangible benefits  through innovative design. From Technology to Science - Trust Backed by FITI Clinical Trials A key trend in fashion tech is reliability and verification .We’re moving past claims of functionality, and now the industry is focused on data-backed proof  of effectiveness. WaveWear is already a brand that has passed FITI (Korea's National Testing and Research Institute) clinical trials .The results confirm that its products help reduce fatigue and muscle vibration.This shows that WaveWear is not just following trends—it’s a brand that validates its technology through scientific research , truly establishing itself as a fashion tech leader . When Fashion Meets Data - The Evolution with TracMe The next step in fashion tech is data . Clothing  is no longer just about protection and support; it’s evolving into a sensor platform  that reads and analyzes the body’s movements. WaveWear’s TracMe™  is an extension of this evolution. By combining wearable sensors with AI-based analytics, TracMe visualizes personal exercise data and provides feedback on workout routines and recovery patterns. In other words, WaveWear is creating a complete fashion tech ecosystem  that connects compression → recovery → data → coaching . The Future of Fashion is ‘Function’ and ‘Recovery’ Fashion is no longer just about style . It ’s about clothing that helps balance your body , reduce fatigue , and allows you to move more healthily . WaveWear connects all of this, combining technology (AlignX) , science (FITI) , and data (TracMe)  to provide you with the experience of restoring balance to your body  the moment you wear it. As fashion tech continues to evolve, health and wellness-oriented smartwear will become a necessity in daily life .WaveWear will continue to lead this transformation, shaping the future of functional fashion . So, stay tuned for more exciting news and updates from WaveWear! Thanks for reading and see you again soon!

With the functional wear brand 'WaveWear', Wave Company accelerates investment connections and overseas market penetration... Speeding up the establishment of a fashion-healthcare fusion ecosystem Wave Company (Co-CEO: Jona-yeon), a fashion-tech company in the sports and wellness field, has been selected for the ‘2025 Fashion Business Acceleration Program (Investment-Linked)’ by the Seoul Business Agency (SBA), marking a significant step toward global expansion. This selection is a recognition of Wave Company’s unique functional fashion technologies and the potential for merging digital wellness. Through the functional wear brand WaveWear, Wave Company has introduced its AlignX™ silicone taping technology-based wearables, garnering attention in the market. Beyond simple apparel manufacturing, the company has developed ElecSil™ conductive silicone electrode technology, TracSil™ textile strain sensors, and TracMe, a personalized feedback solution based on exercise data, thus establishing a fusion ecosystem linking the fashion and healthcare industries. With this program selection, Wave Company will receive comprehensive support for growth, including brand strengthening, investment attraction, and commercialization. Key support elements include: Investment Linkage : IR promotions targeting domestic and international investors, pitching capability enhancements, and investment materials production Mentorship and Consulting : Expert mentoring and branding consulting through market and organizational diagnostics Global Market Expansion : Opportunities for domestic and international market entry through participation in the Runway to Seoul (RTS) exhibition and fashion showsAdditionally, Wave Company plans to solidify its internal operations through training and workshops in branding, operations, marketing, and investment. Through the RTS fashion show, Wave Company will present a new fashion-tech concept by combining performance sportswear with daily wear, as well as integrating sensor and electrode modular designs. The company aims to solidify its brand identity by refining its brand story and technology portfolio, incorporating core technologies like AlignX™ taping, ElecSil™ electrodes, and TracSil™ sensors. The investment attraction strategy will also be strengthened. By enhancing IR materials and investment storytelling based on actual market indicators such as product performance, user data, repeat purchase rates, and reviews, Wave Company will improve the persuasiveness of its investment communications. Co-CEO Jona-yeon stated, "We will speed up the integration of wearability and performance with practical technology, focusing on the RTS fashion show, expert consulting, and investment linkage programs as key pillars for strengthening brand competitiveness and accelerating global commercialization." Wave Company aims to lead the “smart wearable fashion” market that helps with daily movement and recovery through innovation that transcends the boundaries between fashion and technology. Source : Startup News, Reporter Kim Hye-kyung

Hello everyone, this is Wave Company! 👋 Today, we’d like to share a very special experience with you. On September 27th, did you know that the 2025 Black Yak Club Day Trail Run Challenge   took place? The Black Yak Club Day  first started last year and has now become an annual trail running event. It’s a true festival for runners — a chance to test endurance while running through mountain trails and nature, and to share the joy of running together! This year, the race featured a variety of courses, welcoming everyone from beginners to experienced runners. The passion and energy of the participants were absolutely incredible 🔥 Of course, WaveWear couldn’t miss out on such an event, right?! We joined the challenge by running a booth, and the atmosphere was so amazing that we couldn’t wait to share it with you 😆 We put a lot of effort into setting up our booth the day before the event! It was completely empty at first, but we managed to decorate it quite nicely, don’t you think?! 😄 From early in the morning, trail runners gathered at the starting line.Even before the race began, they were cheering each other on, and after crossing the finish line, they shared smiles and stories. It  really made me think, “This is exactly the beauty of sports!” WaveWear didn’t just set up a simple display booth —we prepared a special event where runners could experience our very own AI trainer, TracME ! And the name of the event was… 👉 “Try TracME and Chat to Get a Gift!”   👈 How the Event Worked 1️⃣ Add TracMe  as a friend on KakaoTalk. 2️⃣ Wear the TracMe sleeve and measure your arm and leg angles. 3️⃣ Receive a SmartShake bottle  or Wave Sports Cream  as a gift 🎁 TracMe is a smartwear-based fitness data analysis service that we’re currently developing. To  make its features more accurate, we need real movement data from runners . That’s why, at the event, we measured participants’ arm and leg angles,and as a thank-you for adding TracMe on KakaoTalk, we gave out a SmartShake bottle or Wave Sports Cream to everyone who joined in. 😄 Some participants were amazed, saying things like, “Wow, so that’s how my arm and leg angles look?!”  🤩 The event giveaways — the SmartShake bottle  and Wave Sports Cream  — were also a big hit!(And yes, both the SmartShake bottle and Wave Sports Cream are also available separately on the official WaveWear online store 😉) Thanks to the incredible turnout, WaveWear was able to hit our goal!! 💙 Collecting real runner data will be a huge help in further developing TracMe. We’d like to take this opportunity to sincerely thank all the runners who actively joined our event. 😊 But of course, it wasn’t just about the event booth! We also showcased a variety of WaveWear’s silicone taping products  alongside TracMe. At the booth, we showcased must-haves for any running event — knee sleeves, calf sleeves, and arm sleeves  — along with WaveWear’s steady-selling sportswear collection. Since this was a trail running race, all of the support gear drew huge attention! 🚀 Runners were especially interested in injury prevention and recovery , so many took the time to carefully check out the products, try them on for sizing, and even made plenty of purchases right at the booth 🙏💙 The biggest feature that sets WaveWear apart from other sportswear is, of course, the silicone taping ! 👀 Normally, athletes apply taping separately before exercising.But with WaveWear, kinesiology sports taping is built directly into the inside of the garment using silicone taping . So  the moment you put it on, you instantly feel the benefits of taping 😲 This means that simply by wearing it, your muscles and joints are supported during movement,which can help reduce muscle fatigue during long workouts and even aid in injury prevention 💪. That’s why WaveWear isn’t just for running, trekking, or training at the gym —it’s also comfortable enough to wear in your everyday life 😊. Some runners even put on WaveWear gear right there at the booth and ran the trail race with it!!Every time we heard comments like, “WaveWear really makes a difference,”   we couldn’t help but feel proud 😊. And there was more —we also met runners who had already come to the race wearing WaveWear sleeves and supports . Hearing words like “I wear it all the time,”  and “These supports are really great”   filled with so much love for WaveWear was truly moving. Seeing it firsthand at the event honestly brought tears to our eyes 😭. To everyone who loves and supports WaveWear — thank you so, so much 😄. The 2025 Black Yak Club Day  was a truly meaningful experience for us. We were able to collect valuable runner data to further develop TracMe ,and also received a lot of interest by showcasing our different silicone taping products 😊. With your interest and support,WaveWear will continue to push forward and give back with even better products and services. We’ll keep running, growing, and moving forward together with you —with an even more advanced TracMe and WaveWear! 🙏💙 Thank you!!